Chartered Institute
of Linguists

Digital Marketing

Digital marketing can amplify your message and help you reach your audience like never before, but how can you use it to your advantage? This masterclass will look at the most popular digital marketing channels and give you the inspiration and tools to take your digital marketing to the next level.


1.The digital marketing funnel.

2. Your website/blog. 

3. Email marketing.

4. Search engine marketing: SEO and PPC.

5. Social media, influencers and affiliates.

6. Display advertising.

7. Analytics and insights.

Key takeaways

By the end of the session, you will:

1. Understand different digital marketing tactics and how they work together.

2. Have an outline of a digital marketing plan covering the next 12 months.

3. Know of tools and resources that can support your digital marketing efforts.

Alba Sort has worked in B2B marketing, branding and communications for almost two decades in the UK and abroad. In her role as marketing consultant, she helps companies build their brands and plan and deliver marketing strategies. As well as her business experience, Alba has worked as marketing trainer, lecturer, CIM tutor and translator. She has a Masters in Marketing Management, a IoLET Diploma in Translation (DipTrans) and speaks seven languages. You can find her on Twitter @albasort.

Please book your place here.

October 2nd, 2021 10:00 AM   to   12:00 PM
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CIOL Scottish Society