12:00pm Annual General Meeting
12:45pm Lunch Talk: Keynote Speech by Prof. Vijay K Bhatia, Adjunct Professor at the Chinese University of Hong Kong: "Genre as interdiscursive performance in professional practice"
Discourse and Genre Analysis has played a key role in the conceptualisation, development, and recognition of professional discourse as an important field of inquiry in applied linguistics. In doing so, it has also been instrumental in widening the scope of applied linguistics to include areas such as organizational, management and corporate practices, translation and interpretation, and even information and visual designing within its purview. In more recent research, genre has gone beyond its primary concern to analyze and understand discursive practices in various academic and professional contexts to integrate discursive and professional practices in order to account for interdiscursive performance in specific contexts.
Drawing on some of the key aspects of critical genre theory to account for interdiscursive performance in professional communication, I would like to suggest that it is perhaps one of the best resources available for the demystification of institutional, organizational and corporate practices.
Vijay Bhatia retired as Professor from City University of Hong Kong and is now an Adjunct Professor at the Chinese University of Hong Kong. His research interests include (Critical) Genre Analysis of academic and professional discourses in legal, business, promotional, and in new media contexts; ESP and Professional Communication; simplification and easification of legal and other public documents. Three of his books, Analysing Genre: Language Use in Professional Settings and Worlds of Written Discourse: A Genre-based View, and Critical Genre Analysis are widely used in genre theory and practice.
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